Lew Williams Chevrolet Dealership (Eugene, Oregon)

Title
Lew Williams Chevrolet Dealership (Eugene, Oregon)
LC Subject
Architecture, American Architecture--United States
Alternative
Romania Building (Eugene, Oregon) Williams, Lew, Chevrolet Dealership (Eugene, Oregon) Joe Romania Chevrolet Dealership (Eugene, Oregon) Romania Chevrolet Dealership (Eugene, Oregon) Coca-Cola Bottling Plant (Eugene, Oregon)
Creator
Gale M. Roberts Company
Photographer
Fisher, Andrew
Creator Display
Balzhiser, Seder, & Rhodes (architecture firm) Gale M. Roberts Company (builder/contractor)
Description
National Register of Historic Places (Listed, 2011)
View
exterior: looking north in the north east corner of the s
Provenance
Design Library, University of Oregon Libraries
Temporal
1960-1969
Work Type
architecture (object genre) built works facilities, commercial showroom automobile showrooms
Latitude
44.044916
Longitude
-123.062816
Location
Eugene >> Lane County >> Oregon >> United States Lane County >> Oregon >> United States Oregon >> United States United States
Street Address
2020 Franklin Boulevard
Date
1960
View Date
2010-07
Identifier
pna_23139
Rights
In Copyright - Educational Use Permitted
Rights Holder
Oregon State Historic Preservation Office
Source
Oregon State Historic Preservation Office, Oregon State Historic Preservation Office, http://www.oregon.gov/OPRD/HCD/SHPO/
Type
Image
Format
image/tiff
Set
Building Oregon
Primary Set
Building Oregon
Is Part Of
University of Oregon (Eugene, Oregon)
Institution
University of Oregon
Note
The Lew Williams Chevrolet Dealership was recently listed in the National Register as an important local example of post-World War II modern era commercial architecture and also for its association with the changing infrastructure in Eugene during this period. The dealership’s display pavilion, attached to a former Coca-Cola bottling plant, was designed in 1959 by local architecture firm Balzhiser, Seder, and Rhodes and embodies the futuristic aspects of mid-century commercial architecture with its oval shape, glass walls, and the ultramodern, aerodynamic nature of its roofline. The placement of the dealership and modern display pavilion along Franklin Boulevard was strategic in an era of expanding transportation infrastructure and commercial development in Eugene. The dealership, which opened in 1960, later became known as the Joe Romania Chevrolet Dealership in 1969, and remained in the Romania family until the property was purchased by the University of Oregon in 2005. This image was included in the documentation to support a nomination to the National Register of Historic Places, a program of the National Park Service. The image is provided here by the Oregon State Historic Preservation Office and the University of Oreg