Lew Williams Chevrolet Dealership (Eugene, Oregon)

Title: Lew Williams Chevrolet Dealership (Eugene, Oregon)
LC Subject: Architecture, American Architecture--United States
Alternative: Romania Building (Eugene, Oregon) Williams, Lew, Chevrolet Dealership (Eugene, Oregon) Joe Romania Chevrolet Dealership (Eugene, Oregon) Romania Chevrolet Dealership (Eugene, Oregon) Coca-Cola Bottling Plant (Eugene, Oregon)
Creator: Gale M. Roberts Company
Photographer: Fisher, Andrew
Creator Display: Balzhiser, Seder, & Rhodes (architecture firm) Gale M. Roberts Company (builder/contractor)
Description: National Register of Historic Places (Listed, 2011)
View: exterior: looking southeast at the north and west façades of the display pavilion (day shot) Photo courtesy of TBG Architects & Planners/inc (successor of Balzhiser, Seder, and Rhodes), c. 1960
Provenance: Design Library, University of Oregon Libraries
Temporal: 1960-1969
Work Type: architecture (object genre) built works facilities, commercial showroom automobile showrooms
Latitude: 44.044916
Longitude: -123.062816
Location: Eugene >> Lane County >> Oregon >> United States Lane County >> Oregon >> United States Oregon >> United States United States
Street Address: 2020 Franklin Boulevard
Date: 1960
View Date: 2010-07
Identifier: pna_23148
Rights: In Copyright - Educational Use Permitted
Rights Holder: Oregon State Historic Preservation Office
Source: Oregon State Historic Preservation Office, Oregon State Historic Preservation Office, http://www.oregon.gov/OPRD/HCD/SHPO/
Type: Image
Format: image/tiff
Set: Building Oregon
Primary Set: Building Oregon
Is Part Of: University of Oregon (Eugene, Oregon)
Institution: University of Oregon
Note: The Lew Williams Chevrolet Dealership was recently listed in the National Register as an important local example of post-World War II modern era commercial architecture and also for its association with the changing infrastructure in Eugene during this period. The dealership’s display pavilion, attached to a former Coca-Cola bottling plant, was designed in 1959 by local architecture firm Balzhiser, Seder, and Rhodes and embodies the futuristic aspects of mid-century commercial architecture with its oval shape, glass walls, and the ultramodern, aerodynamic nature of its roofline. The placement of the dealership and modern display pavilion along Franklin Boulevard was strategic in an era of expanding transportation infrastructure and commercial development in Eugene. The dealership, which opened in 1960, later became known as the Joe Romania Chevrolet Dealership in 1969, and remained in the Romania family until the property was purchased by the University of Oregon in 2005. This image was included in the documentation to support a nomination to the National Register of Historic Places, a program of the National Park Service. The image is provided here by the Oregon State Historic Preservation Office and the University of Oreg